Even though some sound funny this is no laughing matter.
what they have in common is they all woke the hive mind of social media in a negative way and inspired drama and controversy.
At first glance, you might think, “hey, at least these brands were being talked about,” but the rules are not the same as broadcast media.
The Art Centrum's advertisement for brain nutrients simply puts to the point how your child will become if he or she takes their product.This cute representation of August Rodin's The Thinker is a sure winner.One of those Superbowl ads actually ended with the statement: “..we just waste Million? Predictably, other fast food chains and independents which had been selling Pepsi quickly switched to Coke! They offer, through direct mail, a book called The Green Pharmacy. The lesson, though, is clear--make sure your right hand knows what your left hand is doing.They didn’t want to help build the profits of their fast food competitor’s parent company -- Pepsi! If you spend .95 and buy the book, you’ll find it comes with flyers for other health books, including one advertising the same book (The Green Pharmacy) for just .97. Testing different prices through direct mail is a valid method for determining optimal pricing.These are dangerous situations for the image of a brand for today and into the future. There, we learned why this line of thought is so important to your profits, and why I told one client, a convalescent hospital, that what they were really selling was peace of mind. Smith, Chairman and CEO of Federal Express, on my favorite subject -- out-doing the competition: “I don’t think that we understood our real goal when we first started Federal Express. Yet often the most basic rules of profitable advertising seem forgotten. Daimler-Chrysler recently showed poor taste in its headline for a business reply card (BRC). ” There’s an insulting headline that questions the reader’s sincerity.
We thought that we were selling the transportation of goods; in fact, we were selling peace of mind. The concept of ‘discovering what you’re really selling’ was critical to the success of Federal Express. Now, on to marketing mistakes Sometimes, the most valuable lessons are those learned from other’s mistakes. The BRC was tucked inside car magazines advertising the new PT Cruiser. Their ad agency’s copywriter was trying to be cute, but only succeeded in hurting Chrysler’s image. Deception creates suspicion That same BRC asks for your phone number too. They’re going to call you and 50,000 other people out of the goodness of their hearts, just to make sure the postal service delivered your mail? Instead, simply treat your prospects with sincerity and respect.But what will you get if you combine two equally attractive media in one form, let's say advertising con famos paintings?When great modern minds take into their artistry the already established and rare genius of classical painters and artists, then their effect does not end on the visual plain.” to their waffle-thieving siblings, they begin to look pretty tempting.And once you learn the extent to which a fictional person would go to secure a block of chocolate-covered vanilla ice cream, you begin to wonder what would do for a Klondike Bar (most likely just reaching into the freezer case for them the next time you’re in the supermarket).When he came on the line, I referenced the letter, and immediately he jumped in and began to apologize.