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“People are really polarized on even just a photographic level: Some people really favor facial hair, while some do not.

Same thing with tattoos, photos with pets or children, excessive outdoors shots, or photos of you with a tiger,” says Tinder data engineer Tor Solli-Nowlan.

Sporty photos, however, are big winners - women are 166 per cent more likely and men are 45 per cent more likely to get matches with sports-related photos.

Referred to inside the company as an “Elo score,” a term the chess world uses to rank player skill levels, Tinder’s rating system helps it parse its user base in order to facilitate better matches.

Using the system, Tinder could, say, surface more potential dates based on score compatibility.

Looking up your score on Tinder is even more jarring.

Rad teased me about it several times over dinner one evening, gauging what my score might be as he swiped through a slew of Tinder profiles on my phone.

It’s not uncommon for technology companies to give its users ratings these days, and for good reason.

In the gig economy, both customers and service providers now score each other with review systems that help platforms like Airbnb, Task Rabbit, and Lyft weed out bad actors.

Now, in an instant, I’d learn exactly how I ranked on Tinder. The team did a drum roll, and for a brief second I thought by a fluke I’d turn out to be the No. Something about “upper end of average” didn’t exactly do wonders for my ego.

1 ranked Tinder user—a narcissistic notion not dissimilar to how I felt when I left the SATs in high school, having guessed my way through the final section yet still believing I’d somehow get a perfect score. I leaned into the screen to see the data up close, but Solli-Nowlan threw his hand up to block my sight.“Don’t go staring at my screen,” he joked.

Drivers on Uber, for example, rate their passengers on a scale of one to five, a rating the ride-sharing company recently made accessible to its users.

It can be jarring to look up your own score, as if it’s a proxy for how friendly or polite you are (a friend who learned that her score was below 4.7 recently wondered aloud to me whether this meant she was an asshole).

I ask them if the data they’re about to show me will scar my ego. “It’s one thing to look up your personal information.